Royal Copenhagen
Det ikoniske brand fik redesignet sit logo som en del af en samlet identitets-opdatering. Ved at introducere et mussel-malet mønster samlet i en frise fik man ensrettet designet på tværs af de mange produktserier.
Leverancer: CVI-guidelines, produktkatalog, komplet emballage-serie. Design af nyt produkt, et “Påskeæg” med det nye identitetsmønster.
![Case_RC_1240x1007_20](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_20-1024x832.jpg)
![Case_RC_1240x1007_7](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_7-1024x832.jpg)
![Case_RC_1240x1007_4](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_4-1024x832.jpg)
![Case_RC_1240x1007_10](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_10-1024x832.jpg)
![Case_RC_1240x1007_5](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_5-1024x832.jpg)
![Case_RC_1240x1007_13](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_13-1024x832.jpg)
![Case_RC_1240x1007_6](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_6.jpg)
![Case_RC_1240x1007_18](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_18-1024x832.jpg)
![Case_RC_1240x1007_14 Royal Copenhagen_blå blomst 02_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_14.jpg)
![Case_RC_1240x1007_15 Royal Copenhagen blå blomst_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_15.jpg)
![Case_RC_1240x1007_1 Royal Copenhagen logo_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_1.jpg)
![Case_RC_1240x1007_2 Royal Copenhagen bag_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_2.jpg)
![Case_RC_1240x1007_3 Royal_Copehagen_easteregg_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_3.jpg)
![Case_RC_1240x1007_11 Royal_Copenhagen_christmas_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_RC_1240x1007_11.jpg)
Identitets design for Poul Stig Design
Den anerkendte optiker-kæde fik opdateret sin identitet ved at få tilføjet en række brandmarkører særligt i form at et unikt mønster der fik Poul Stig Design til at træde synligere frem i den ellers generiske kategori.
Leverencer: Brandbook og CVI opdatering. Identitetsmønster samt indpakningspapir.
![mamagraphic_poulstig_design25 mamagraphic_poulstig_design25](https://mamagraphic.dk/wp-content/uploads/2024/07/mamagraphic_poulstig_design25.jpg)
![mamagraphic_Poul_Stig_012 mamagraphic_Poul_Stig_012](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_Poul_Stig_012.jpg)
![mamagraphic_Poul_Stig_022 mamagraphic_Poul_Stig_022](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_Poul_Stig_022.jpg)
![mamagraphic_poulstig_design4 mamagraphic_poulstig_design4](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_poulstig_design4.jpg)
![mamagraphic_poulstig_design5 mamagraphic_poulstig_design5](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_poulstig_design5.jpg)
![mamagraphic_poulstig_design6 mamagraphic_poulstig_design6](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_poulstig_design6.jpg)
![mamagraphic_poulstig_design7 mamagraphic_poulstig_design7](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_poulstig_design7.jpg)
![mamagraphic_poulstig_design9 mamagraphic_poulstig_design9](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_poulstig_design9.jpg)
![mamagraphic_poulstig_design8 mamagraphic_poulstig_design8](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_poulstig_design8.jpg)
![mamagraphic_poulstig_design19 mamagraphic_poulstig_design19](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_poulstig_design19.jpg)
![mamagraphic_poulstig_design18](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_poulstig_design18.jpg)
![mamagraphic_Poul_Stig_03 mamagraphic_Poul_Stig_03](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_Poul_Stig_03.jpg)
GLOBAL KAMPAGNE FOR FRITZ HANSEN
Det ikoniske brand består af en lang række produktserier der historisk set har haft hvert deres look. F.H havde behov for at aktivere brandet og tage ejerskab på alle serierne i en fælles kampagne der adskilte sig markant fra resten af kategoriens generiske møbelbilleder.
![FritzHansen_kevi_stol_mamagraphic FritzHansen_kevi_stol_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2024/07/FritzHansen_kevi_stol_mamagraphic.jpg)
![Case_FritzHansen_1240x1007_11](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_FritzHansen_1240x1007_11.jpg)
![Case_FritzHansen_1240x1007_10](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_FritzHansen_1240x1007_10.jpg)
![Case_FritzHansen_1240x1007_06](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_FritzHansen_1240x1007_06.jpg)
![Case_FritzHansen_1240x1007_13](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_FritzHansen_1240x1007_13.jpg)
![Case_FritzHansen_1240x1007_12](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_FritzHansen_1240x1007_12.jpg)
![FritzHansen_pk80_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2024/05/FritzHansen_pk80_mamagraphic.jpg)
![FritzHansen_oxford_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2024/05/FritzHansen_oxford_mamagraphic.jpg)
![FritzHansen_04_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2024/05/FritzHansen_04_mamagraphic.jpg)
![FritzHansen_03_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2024/05/FritzHansen_03_mamagraphic.jpg)
![FritzHansen_02_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2024/05/FritzHansen_02_mamagraphic.jpg)
![FritzHansen_01_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2024/05/FritzHansen_01_mamagraphic.jpg)
![Test_Fritz_2480x1014_5](https://mamagraphic.dk/wp-content/uploads/2023/10/Test_Fritz_2480x1014_5.jpg)
![Case_FritzHansen_1240x1007_08](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_FritzHansen_1240x1007_08.jpg)
![Case_FritzHansen_1240x1007_07](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_FritzHansen_1240x1007_07.jpg)
![Case_FritzHansen_1240x1007_04](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_FritzHansen_1240x1007_04.jpg)
![Case_FritzHansen_1240x1007_05](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_FritzHansen_1240x1007_05.jpg)
![FritzHansen_smykker_02_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2024/05/FritzHansen_smykker_02_mamagraphic.jpg)
![FritzHansen_the_egg_earring_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2024/05/FritzHansen_the_egg_earring_mamagraphic.jpg)
![FritzHansen_smykker_04_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2024/05/FritzHansen_smykker_04_mamagraphic.jpg)
![FritzHansen_smykker02_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2024/05/FritzHansen_smykker02_mamagraphic.jpg)
CROSSPLATFORM IDENTITET FOR FÆLLESKASSEN
Andelskassen Fælleskassen er en af nordens eneste B-corp certificerede pengeinstitutter. Det skulle afspejles i deres identitet. Ikonet symboliseret fælleskabet omkring bordet. Mens selve identiteten, illustrationerne og brandmarkørerne støtter op om deres ansvarlige mindset.
![mamagraphic_fælleskassen_26 mamagraphic_fælleskassen_26](https://mamagraphic.dk/wp-content/uploads/2024/07/mamagraphic_faelleskassen_26.jpg)
![mamagraphic_fælleskassen_19 mamagraphic_fælleskassen_19](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_19-scaled.jpg)
![mamagraphic_fælleskassen_10](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_10.jpg)
![mamagraphic_logo_fælleskassen mamagraphic_logo_fælleskassen](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_logo_faelleskassen.jpg)
![mamagraphic_fælleskassen_04](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_04.jpg)
![mamagraphic_fælleskassen_03 mamagraphic_fælleskassen_03](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_03.jpg)
![mamagraphic_fælleskassen_09 mamagraphic_fælleskassen_09](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_09.jpg)
![mamagraphic_fælleskassen_06 mamagraphic_fælleskassen_06](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_06.jpg)
![mamagraphic_fælleskassen_07 mamagraphic_fælleskassen_07](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_07.jpg)
![mamagraphic_fælleskassen_13 mamagraphic_fælleskassen_13](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_13.jpg)
![mamagraphic_fælleskassen_05 mamagraphic_fælleskassen_05](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_05.jpg)
![mamagraphic_fælleskassen_21](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_21.jpg)
![mamagraphic_fælleskassen_18 mamagraphic_fælleskassen_18](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_18.jpg)
![mamagraphic_fælleskassen_12 mamagraphic_fælleskassen_12](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_12.jpg)
![mamagraphic_fælleskassen_17 mamagraphic_fælleskassen_17](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_17.jpg)
![mamagraphic_fælleskassen_11](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_faelleskassen_11-1.jpg)
![mamagraphic_fælleskassen_annonce mamagraphic_fælleskassen_annonce](https://mamagraphic.dk/wp-content/uploads/2024/06/mamagraphic_faelleskassen_annonce.jpg)
Identitiets-DESIGN FOR Olívy
Olivy er et hudplejebrand, der fokuserer på at levere naturlige, effektive og hudvenlige produkter. Det afspejles i det minimalistiske design der kombinerer det naturlige Oliventræ i et stramt hvidt look.
![Olivy_Skin_Care01_mamagraphic Olivy_Skin_Care01_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/11/Olivy_Skin_Care.jpg)
![mamagraphic_olivy_02 mamagraphic_olivy_02](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_olivy_02.jpg)
![mamagraphic_olivy_03 mamagraphic_olivy_03](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_olivy_03.jpg)
![mamagraphic_olivy_07 mamagraphic_olivy_07](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_olivy_07-1.jpg)
![mamagraphic_olivy_05 mamagraphic_olivy_05](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_olivy_05.jpg)
![mamagraphic_olivy_07 mamagraphic_olivy_07](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_olivy_07.jpg)
![mamagraphic_olivy_08 mamagraphic_olivy_08](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_olivy_08.jpg)
![mamagraphic_olivy](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_olivy.jpg)
![mamagraphic_olivy_09 mamagraphic_olivy_09](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_olivy_09.jpg)
![mamagraphic_olivy_10 mamagraphic_olivy_10](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_olivy_10.jpg)
![mamagraphic_olivy_12](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_olivy_12.jpg)
![olivy-3sidet-Brochure](https://mamagraphic.dk/wp-content/uploads/2024/06/olivy-3sidet-Brochure.jpg)
![Olivy-box Olivy-box](https://mamagraphic.dk/wp-content/uploads/2024/06/Olivy-box.jpg)
![mamagraphic_olivy_11](https://mamagraphic.dk/wp-content/uploads/2024/05/mamagraphic_olivy_11.jpg)
IDENTITETSDESIGN FOR ARLA OSTE
Et brand som Høng er i høj grad afhængig af en stærk identitet der træder frem på hylden. Og i takt med at serien er blevet større stiller det endnu højere krav til genkendelighed og særpræg.
Det samme kan man sige om Riberhus, hvor særpræget blev skabt af nye illustrationer der viste det historiske håndværk.
![mamagraphic_emballage-design_riberhus mamagraphic_emballage-design_riberhus](https://mamagraphic.dk/wp-content/uploads/2024/07/mamagraphic_emballage-design_riberhus.jpg)
![Case_Arla-hong_1240x1007_3 Arla_Høng_ost_01_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_Arla-hong_1240x1007_3.jpg)
![Arla_Høng_ost_02_mamagraphic Arla_Høng_ost_02_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_Arla-hong_1240x1007_4.jpg)
![Arla_Høng_ost_03_mamagraphic Arla_Høng_ost_03_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_Arla-hong_1240x1007_5.jpg)
![Arla_Høng_ost_04_mamagraphic Arla_Høng_ost_04_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_Arla-hong_1240x1007_6.jpg)
![Arla_Høng_ost_05_mamagraphic Arla_Høng_ost_05_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_Arla-hong_1240x1007_7.jpg)
![Arla_Høng_ost_06_mamagraphic Arla_Høng_ost_06_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_Arla-hong_1240x1007_8.jpg)
![Arla_Høng_ost_07_mamagraphic Arla_Høng_ost_07_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_Arla-hong_1240x1007_9.jpg)
![Arla_Høng_ost_08_mamagraphic Arla_Høng_ost_08_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_Arla-hong_1240x1007_2.jpg)
EMBALLAGEDESIGN Toms
Chokolade
Tom’s kan man næsten kalde en del af den danske kulturarv. Derfor skulle der gå nænsomt til værks da blandt andet ikoner som Holly- Guld- og Yankie-baren skulle opdateres. Derfor blev det nænsomt moderniseret uden at man forringede på afsender-identifikationen.
![mamagraphic_emballage-design_toms mamagraphic_emballage-design_toms](https://mamagraphic.dk/wp-content/uploads/2024/07/mamagraphic_emballage-design_toms.jpg)
![Case_toms_1240x1007_4 Toms chokolade 01_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_toms_1240x1007_4.jpg)
![Case_toms_1240x1007_3](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_toms_1240x1007_3.jpg)
![Case_toms_1240x1007_1 Toms chokolade 02_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_toms_1240x1007_1.jpg)
![Case_toms_1240x1007_2 Toms chokolade 03_mamagraphic](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_toms_1240x1007_2.jpg)
Kjær & Sommerfeldt CVI-OPLÆG
Den legendariske butik på Gammel Mønt er en oplevelse i sig selv, der rummer så meget historie og kvalitet. Det blev afspejlet i et oplæg på en ny identitet. Med inspiration fra bla. træudskæringerne i loftet kunne man bygge videre på butikkens historie i et markant moderne udtryk.
![Case_sommerfeldt_1240x1007_7](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_sommerfeldt_1240x1007_7-1024x832.jpg)
![Case_sommerfeldt_1240x1007_6](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_sommerfeldt_1240x1007_6-1024x832.jpg)
![Case_sommerfeldt_1240x1007_3](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_sommerfeldt_1240x1007_3-1024x832.jpg)
![Case_sommerfeldt_1240x1007_4](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_sommerfeldt_1240x1007_4-1024x832.jpg)
![mamagraphic_skiltning_kjær-og-sommerfelt mamagraphic_skiltning_kjær-og-sommerfelt](https://mamagraphic.dk/wp-content/uploads/2024/07/mamagraphic_skiltning_kjaer-og-sommerfelt.jpg)
![Case_sommerfeldt_1240x1007_2 mamagraphic_kjær & sommerfeldt 01](https://mamagraphic.dk/wp-content/uploads/2023/09/Case_sommerfeldt_1240x1007_2.jpg)
![Case_sommerfeldt_1240x1007_1 mamagraphic_kjær & sommerfeldt 02](https://mamagraphic.dk/wp-content/uploads/2023/10/Case_sommerfeldt_1240x1007_1.jpg)